Monday, March 17th, 2008
As a lot of you know, apart from doing my own sexy thing, I work as the Online Marketing Manager at Further. To be honest, I’ve never been much of a “career” person and I’ve had a pretty diverse set of jobs from bowling alleys to solicitors to network administrating. In my mere 24 (25 soon!) years on this planet, I’ve discovered some things about work and myself:
1) I get tend to get bored with jobs. Fast.
2) Generally speaking, the people who get “promoted” in jobs aren’t the most talented people. They’re the people that kiss the most arse, sell themselves well and generally fuckwit themselves through life.
3) Office politics makes me sick to guts and the way people are managed normally gives rise to different social groups within a company, much like a school playground.
4) Large companies (generally speaking) = beaucracy = nothing ever gets done, the old is recycled and new ideas have the creativity squeezed out of them.
5) Money doesn’t bother me overly. If I thought I’d be happier working on an Emu farm in Nong Pu, I’d probably give it a go.
6) It doesn’t really matter how much you earn – your lifestyle has a scary way of adjusting and eating up and spare notes you might find yourself in possession. I look at extra money as potential free time, not numbers on a screen.
This all sounds quite hippocritical as I work very hard to make money and I’m always talking about making money on the Internet. The fact is, I think the best thing is the process – taking this vast network of people on the end of screens all around the world, working out what they’re looking for, how they do it and building business models around it. All from your own humble computer, creating something that millions of people can read, use, watch and interact with. The money is a bonus, but it’s the process, which is challenging, ever evolving and infinitely rewarding that keeps me doing it.
All of those rather cynical things I’ve said about employment (which I’m sure a psychologist would put down to underlying personality defects), drove me to learn enough to become financially self-supporting if needs be. However, last year I got interested in Further because of what I’d heard about them from people who worked there. Working from home has its benefits, but long term can be very isolated (especially when all your friends are at work during the day!) and can lead to stagnation as you can get trapped into only learning what you need to, rather than a broader holisitic view of the web.
So, I applied and was quite impressed and after a couple of months of e-mailing, I joined the Further team and never looked back.
Here’s some things I enjoy about working at Further:
-> There’s a really nice “open” office environment, which means there aren’t any “no talking” signs or clock watching. This means we get a healthy flow of ideas around the office and a smattering of interesting conversations/debates.
-> The current team/staff/people are great. Everyone is interested in what everyone else is doing and how they do it. Understanding what everyone else in a company is doing helps things run really smoothly and helps everyone develop their skills naturally.
-> New ideas are encouraged and the company is prepared to invest time/resources into internal projects. So if you think you’ve got the next big thing in your grey matter, Further will help you make it a reality.
-> There’s a brilliant balance of company strategy and flexibility. Everyone knows what we’re trying to achieve and how we’re going to get there, but there’s no reason it can’t be fun.
-> There’s great staff packages and free tea and coffee.
-> I’ve learnt more in the past few months from colleagues than I ever would have on my own. Whether it’s them telling me something, watching how the Further chiefs go about business or I’ve been inspired to close a knowledge gap.
As you hopefully guessed by the post title, we’re looking to expand our family and hire some SEO gurus and SEO juniors. It’s an office based role, so you’ll need to be within commuting distance of Norwich – or be prepared to move. (Our latest new induction, Ryan moved all the way from Wales to come and join us!)
So, if this sound like your bag, here’s what’s on offer:
Search Engine Marketing Specialists £20K+ DOE
Working as part of the fast expanding Search Engine Marketing Team, the successful candidates will be responsible for the execution of internal and client marketing campaigns. They will undertake integrated marketing projects, bringing their skills of organic search engine optimisation to the mix.
Currently 2 positions available.
Key skills required:
* 1yr+ Experience in search engine marketing experience with designing search engine friendly infrastructure
* Excellent knowledge of on and off-site optimisation experience and creativity with link building practises
* Track record of achieving good rankings in major search engines Analytical skills and experience using stat tracking packages
* Good understanding of HTML/CSS
Also any experience in the following would be favourable:
* Paid search platforms
* Monetisation strategies & platforms (CPC, CPA, CPM)
* Web copywriting experience
* Marketing experience
* Viral / Social Media Optimisation experience
* Sense of humour
Search Engine Marketing Junior – up to £16K
Further is looking to expand its Search Engine Marketing Team with an entry-level search engine marketer. The successful candidate will receive full training in both paid and organic search practises and “hands on” client experience.
Key skills required:
* Basic knowledge of HTML/CSS
* Excellent English
* Good analytical/organisational skills
* Marketing & Business minded
* Creative thinker
* An interest in web technologies & search engines
* Sense of humour