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Forum Competition Winner: Elhoim

Friday, March 28th, 2008

I ran a competition during February saying the most helpful forum user would win free access to my SEO Toolset.

Congratulations to Elhoim, with his 97 posts of great sharing of scripts, advice and general chitter chatter! Well done, enjoy the tools!

Posted in Digerati News | 2 Comments »

Please excuse the slowness

Friday, March 28th, 2008

Someone is DDoS attacking my server. Ow (:

Posted in Digerati News | No Comments »

SEO Job Vacancies (UK)

Monday, March 17th, 2008

As a lot of you know, apart from doing my own sexy thing, I work as the Online Marketing Manager at Further. To be honest, I’ve never been much of a “career” person and I’ve had a pretty diverse set of jobs from bowling alleys to solicitors to network administrating. In my mere 24 (25 soon!) years on this planet, I’ve discovered some things about work and myself:

1) I get tend to get bored with jobs. Fast.

2) Generally speaking, the people who get “promoted” in jobs aren’t the most talented people. They’re the people that kiss the most arse, sell themselves well and generally fuckwit themselves through life.

3) Office politics makes me sick to guts and the way people are managed normally gives rise to different social groups within a company, much like a school playground.

4) Large companies (generally speaking) = beaucracy = nothing ever gets done, the old is recycled and new ideas have the creativity squeezed out of them.

5) Money doesn’t bother me overly. If I thought I’d be happier working on an Emu farm in Nong Pu, I’d probably give it a go.

6) It doesn’t really matter how much you earn – your lifestyle has a scary way of adjusting and eating up and spare notes you might find yourself in possession. I look at extra money as potential free time, not numbers on a screen.

This all sounds quite hippocritical as I work very hard to make money and I’m always talking about making money on the Internet. The fact is, I think the best thing is the process – taking this vast network of people on the end of screens all around the world, working out what they’re looking for, how they do it and building business models around it. All from your own humble computer, creating something that millions of people can read, use, watch and interact with. The money is a bonus, but it’s the process, which is challenging, ever evolving and infinitely rewarding that keeps me doing it.

All of those rather cynical things I’ve said about employment (which I’m sure a psychologist would put down to underlying personality defects), drove me to learn enough to become financially self-supporting if needs be. However, last year I got interested in Further because of what I’d heard about them from people who worked there. Working from home has its benefits, but long term can be very isolated (especially when all your friends are at work during the day!) and can lead to stagnation as you can get trapped into only learning what you need to, rather than a broader holisitic view of the web.

So, I applied and was quite impressed and after a couple of months of e-mailing, I joined the Further team and never looked back.

Here’s some things I enjoy about working at Further:

-> There’s a really nice “open” office environment, which means there aren’t any “no talking” signs or clock watching. This means we get a healthy flow of ideas around the office and a smattering of interesting conversations/debates.

-> The current team/staff/people are great. Everyone is interested in what everyone else is doing and how they do it. Understanding what everyone else in a company is doing helps things run really smoothly and helps everyone develop their skills naturally.

-> New ideas are encouraged and the company is prepared to invest time/resources into internal projects. So if you think you’ve got the next big thing in your grey matter, Further will help you make it a reality.

-> There’s a brilliant balance of company strategy and flexibility. Everyone knows what we’re trying to achieve and how we’re going to get there, but there’s no reason it can’t be fun.

-> There’s great staff packages and free tea and coffee.

-> I’ve learnt more in the past few months from colleagues than I ever would have on my own. Whether it’s them telling me something, watching how the Further chiefs go about business or I’ve been inspired to close a knowledge gap.

As you hopefully guessed by the post title, we’re looking to expand our family and hire some SEO gurus and SEO juniors. It’s an office based role, so you’ll need to be within commuting distance of Norwich – or be prepared to move. (Our latest new induction, Ryan moved all the way from Wales to come and join us!)

So, if this sound like your bag, here’s what’s on offer:

Search Engine Marketing Specialists £20K+ DOE

Working as part of the fast expanding Search Engine Marketing Team, the successful candidates will be responsible for the execution of internal and client marketing campaigns. They will undertake integrated marketing projects, bringing their skills of organic search engine optimisation to the mix.

Currently 2 positions available.

Key skills required:

* 1yr+ Experience in search engine marketing experience with designing search engine friendly infrastructure
* Excellent knowledge of on and off-site optimisation experience and creativity with link building practises
* Track record of achieving good rankings in major search engines Analytical skills and experience using stat tracking packages
* Good understanding of HTML/CSS

Also any experience in the following would be favourable:

* Paid search platforms
* Monetisation strategies & platforms (CPC, CPA, CPM)
* Client/server-side programming (e.g. JavaScript, PHP, .Net)
* Web copywriting experience
* Marketing experience
* Viral / Social Media Optimisation experience
* Sense of humour

Search Engine Marketing Junior – up to £16K

Further is looking to expand its Search Engine Marketing Team with an entry-level search engine marketer. The successful candidate will receive full training in both paid and organic search practises and “hands on” client experience.

Key skills required:

* Basic knowledge of HTML/CSS
* Excellent English
* Good analytical/organisational skills
* Marketing & Business minded
* Creative thinker
* An interest in web technologies & search engines
* Sense of humour

You can see our full vacancies here or pop me an e-mail to: [email protected]

Posted in Black Hat, Digerati News, Google, Grey Hat, Marketing Insights, Microsoft, Research & Analytics, Search Engine Optimisation, Social Marketing, White Hat, Yahoo | 9 Comments »

Digerati Forums Launched & Competition

Wednesday, January 23rd, 2008

I’ve been putting together a fairly simple forum, to gather feedback and promote discussion on the SEO Tools. However, it occurred to me, I get a whole bunch of e-mails asking me about SEO, or explaining something specific in one of my posts, so I thought – why not make forums for everyone?

I’m pleased to launch the Digerati SEO Forum

I’m looking to get a whole bunch of you clever SEO people in one place and really push what we can come up with together. I’ll of course, be browsing around on a daily basis, so if you have a question for me, have mercy on my inbox and post it in the forum! (:

If you’re a Digerati Tools Subscriber then PM me on the forums (MarkDigerati) and I’ll add you to the Digerati group, which will give you access to hidden forums for SEO Tools members.

You say something about a competition?
Indeed, competition time! I will giving away a 3 month free subscription to the Digerati SEO Tools for whoever is the most helpful and active poster on the forums between now and the end of February.

Well, why not sign up and introduce yourself? :)

P.S. The signature links are followed, so feel free to get some extra link juice to your sites.

P.P.S Did I mention I posted a thread on how to easily get PR3,4,5 links to your site?

Posted in Black Hat, Digerati News, Grey Hat, Search Engine Optimisation | 11 Comments »

New Digerati Tool: Stumble Crawler

Monday, January 21st, 2008

It’s a busy time here at the Digerati Labs. There’s lots of sweat, coding and shackled up monkeys working around the clock to bring you some sweet stuff.

In final testing, to be released this week for the Elite SEO Tool Subscribers, I present:

Stumble Crawler

What does the new kid on the block, do?
If you’re running a website with loads of user generated content, viral content or disposable stuff you need this app. Or perhaps you just have too many sites to keep under control? I hate having to click “stumble” and review all of my posts individually, it takes bloody ages.

So, whack in your websites URL and this lovely app will crawl through your website and return as many pages as you so wish. Bung in your Stumble login details and it will set to work, stumbling your pages/posts at random intervals that you specify parameters for. Got a 500 post blog? Give it an hour while you drink tea and watch Adsense earnings go up and it will get the lot Stumbled for you.

It works with newly discovered and adult pages, too. Boom.

Posted in Digerati News, Grey Hat, Social Marketing | 17 Comments »