As you can imagine, with the current roll out of my SEO Tools, I am keeping a close eye on their progress and how well they are working in different niches and on different sites.

I noticed an interesting side effect of the Link Backrub tool that we made. One of the tasks Link Backrub has to do is profile your inbound links, which means it has to use all sorts of techniques to work out where you have links from. One of the methods it uses to do this, is by tracking referrer data. If a visitor lands on your website, the Link Backrub bot will scuttle off to the referring site, check that it links to you and does a few health checks, making sure the link is followed and not present in the robots.txt file.

Once it has confirmed you have a valid inbound link, it will check that this page is indexed in Google, if not it will put it in a queue to get Google to look at it. Here’s what takes the biscuit though…

For my regular readers you would have seen my post on getting search pages indexed and dominating rankings. Now, obviously a lot of people find some of my sites via things like the Tesco Search. Imagine my surprise, when for one of my niche search terms I have my site listed #1, then at #2 a Tesco’s search page featuring my site as well!

Basically, the Tesco’s authority and having the keyword all over the search page outranked my ocmpetitors’ sites and gave me extra precious SERP space!