This Thursday & Friday I’ll be jetting off (okay, driving) to SMX London. I usually try and avoid conferences because I normally find myself in one of a few situations. Either, the company delivering the talk is more concerned with selling themselves rather than delivering good content, which I think annoys me more than anything. Equally frustrating is attending so-called “advanced” seminars on subjects, where I reach the end with a blank notebook because the speaker has talked about “why x is so great” and recycling the same basic principles, rather than ripping the subject open and giving decent insights.
SMX seems to be the place to be and I really hope it changes my opinion on conferences and the highlight isn’t just the networking. I’ve had a look through the agenda and I plan to attend seminars on:
- SEO For Multimedia
- Leveraging Social Media Networks
- Local Search Tactics
- Search Marketing for Financial Services
- Search Marketing for B2B Companies
- Search Marketing For Retail
- Search Marketing for Travel
I’ll have my laptop with me and the plan is to do a brief write-up of each seminar for those of you who can’t make it or aren’t lucky enough to have a kind SEO agency to sponsor you to go (:
The way things have panned out, I’ll be going solo to SMX. I see I’ve got a whole bunch of London readers, so if you do see me nursing a pint by myself, do come over and say hi (:
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