How do you keep up-to-date with all the online mentions of you, your brand and your competitors? How do you keep tabs on the latest trends in your industry or niche?
You could use Google Analytics, the free tool from Google for tracking keywords and phrases. Or maybe you could consider some of the alternative free and premium tracking software available on the web.
We have collected twelve alternative tools for you to consider.
Awario.com monitors 13 billion web pages to provide users with instant mentions.
Awario also has a useful sorting filter so you can sort by the most important mentions and respond to those first. You can include and exclude keywords, so that only relevant data is provided. And Awario has its own analytics dashboard so you can track your progress. There is also a mobile app.
Awario has a free trial and plans start at $29 per month.
Buzzbundle is social media management software that can find online conversations about your company, brand or products and engage with your audience.
It uses groups of keywords in projects to track your mentions.
BuzzBundle has a free option, that can be set up for you to act as two personas however the mentions are limited to 30% after 15 days.
Mention.com scans over 1 billion sources including social media, forums, blogs, and the rest of the web. You can attract customers, build brand awareness and improve your online reputation.
Plans start from $29 per month however the influencer marketing and sentiment analysis tools provided in the $99 per month option might make it a wiser spend.
Talkwalker Alerts claims to be “the best free and easy alternative to Google Alerts,” for the following reasons:
As a free alternative, it will be very attractive to startup entrepreneurs seeking more targeted data than they can get from Google Alerts.
Hootsuite is well-known for its social media marketing and management capabilities, but it also assists with monitoring keywords and phrases. Its user interface is very simple to use, and it has specific plans built for collaboration with colleagues.
Prices start at $39 per month for 10 social profiles and the cheaper plans come with a free 30-day trial.
Reputology is a review management platform for businesses tracking reviews for multiple locations. It is based on the fact that response to reviews improves customer experience.
Reputology provides customized email alerts, single dashboard to monitor multiple locations, a workflow tool to manage team responses, analytics to track organizational, regional and storefront levels, benchmarking and automated feedback collection.
Pricing is unusual, with multi-location pricing stated as $10 to $49 per month, however a free trial is included with all plans. If you require multi-location tracking, this could be the solution for you.
Brand24 is a powerful award-winning app for social media monitoring. It claims that “it is the most effective method of monitoring your brand or product on the Internet.”
It includes a tool that identifies sudden changes in discussion volume so you can manage the conversations – either positive or negative.
Results can be narrowed down to focus on what the most important things to you are.
Brand24 has a free 14-day trial, and pricing that starts at $49 for 50k mentions per month over 5 keywords, however, the real-time updating of your feed does not kick in until you are on the $399 per month plan.
Sendible is a social media management tool for agencies, managing social media for multiple clients.
You can manage social networks, schedule messages, engage with your audience, and measure ROI from the dashboard.
Sendible has a good number of social media integrations, including being able to link up to Canva, Google Analytics, Dropbox, Google Drive, and Slack.
All Sendible plans include a 30-day free trial, and plans start at $29 per month.
Postific is a social media management and marketing platform with links to CRM so you can capture leads.
It has tools for publishing, tracking, reporting, analytics, listening, social inbox, lead capture, and a contact center.
Postific is well priced, starting at $7.99 per month however there is not a free trial period and the best analytical tools are not included until you reach the $97 per month plan.
Anewstip is a slightly different tool, focusing on media search, monitoring, and relationship management. They index more than 200 million news articles and 1 billion tweets from more than 1 million media contacts.
Their enormous database helps entrepreneurs, PR professionals and marketers search, monitor and pitch to influential media personnel.
Email alerts are delivered to your inbox whenever there are new results, so you can keep up with what’s happening and discover new media contacts.
There is a free signup option for Anewstip which only provides you with a list of contacts that is not exportable, so the best option is their standard option, coming it at $200 per month.
There are heaps of ways to monitor the web and social media to track mentions of your chosen keywords. Many of the platforms offer regular email notifications, some even offering real-time data so that you can react and respond promptly.
Whether you decide to stay with the free tools like Google Alerts or invest in a premium platform, there will be a solution that suits your needs.